Editor-in-Chief
New Delhi
The digital platform is a complex but understandable platform.The government advertisement on print and TV are released through their standing based on rating by BARC and ABC but for websites no such criteria is followed and advertising on websites is done by most of the PSU on their will.
There is Google Analytic report which certifies a websites reach but most of the PSU don’t go by this reliable process of shortlisting websites based on Google reports and they advertise according to their will.For instance HUDCO banner advertisement runs on PSUKHABAR.COM which is far far lower in ranking certified by global website ranking website Alexa than the website you are going through i.e sarkarimirror.com ,but when a website like Sarkarimirror.com approached for advertising was declined advertisement support ,without any assigned reason ,but the case should have been that it should also have been supported too as it enjoys a far far better ranking than the former.(alexa.com is a reliable widely used global website used for ranking a website reach globally)
So if the current bureaucracy is going through this news ,they should bring about a fair system of advertising by PSU for websites as it will give the best value of reach to the government PSU for the amount they spend on digital advertising.
