DNA ON EXPANSION SPREE TO LAUNCH ITS DELHI DAILY MORNINGER NEWSPAPER EDITION SOON

Editor-in-Chief

New Delhi:

DNA newspaper from the group of Zee Media is on an expansion spree and will soon be launching its Delhi edition too.

The copy according to sources will be priced around Rs.10 and the primary circulation may range from 40-50k copies initially.

But as far as the market is concerned ,the newspaper segment is showing downfall in terms of market share as the Digital Media is on rise.

With strong players like HT and TOI and others like Indian Express the game is going to be tough for DNA.

The competitors will not keep silent and maybe the consumers may expect complimentary goodies coming their way due to this new competition on the block in delhi market.