DR.U D CHOUBEY ,DG ,SCOPE ADVISE PSU’S TO DEVELOP A ..
DR.U D CHOUBEY ,DG ,SCOPE ADVISE PSU’S TO DEVELOP A BLUE PRINT DOCUMENT ON EFFECTIVE COMMUNICATION STRATEGY
New Delhi: SCOPE organized a two-days Corporate Communication Summit on the theme “Learning New Strategies – Scaling Newer Heights” here today which was attended by a large number of participants from PSUs. On this occasion SCOPE Corporate Communication Excellence Awards were also presented.
Nirmal Sinha, Chairman, SCOPE in his inaugural address said that good work done by public sector should be effectively projected by corporate communication professionals. He advised PSUs to give top most importance to corporate communication departments.
Dr. U.D. Choubey, Director General, SCOPE advised PSUs to develop a blue print document on Communication Strategy for effective communication to build a brand image of the organization. He announced that SCOPE will shortly organize an exclusive programme on Media Spokesperson in Public Sector.
The outcome of the two days Summit shall help PSUs to further strengthen their corporate communication departments.
Among others, Padma Shri Dr. K.K. Aggarwal, Honorary Secretary General, IMA, Sudhir Chaudhary of Zee News and D.D. Mishra, Director (HR), ONGC also spoke in the inaugural session.