TINDER TO LAUNCH TINDER SOCIAL GLOBALLY SOON
New Delhi:
Get ready for a new era — Tinder is about to launch Tinder Social globally.
What is Tinder Social, you might ask?
Well,Tinder Social is exactly the social planning app that has failed in the past, but backed by the world’s biggest young adult dating app.
Tinder, the dating app to rule them all, has long teased other verticals for meeting and creating connections with the people around you. The company launched Tinder Social as a beta in Australia, and is now ready to go live with the idea.
Tinder cofounder and CEO Sean Rad says that the company has learned a lot from the beta.
Originally, the beta gave groups of friends the option to match and later meet up via chat.
“Our users were very much focused on immediacy and cared about what they wanted to do tonight,” said Rad. “We made a considerable amount of changes to how it works since the Australia launch and oriented the entire product around going out tonight.”
With Tinder Social, users can choose to add friends to their group via Facebook, and then match with other groups that are in the area.
If one member of both parties matches with the other group, all members of each group see that as a match in their inbox, gaining access to the group-chat that includes both groups. In other words, group matches have to be mutual (albeit from just one member of each party), just like they do with romantic connections.