A tyre company of RPG Enterprises (Rama Prasad Goenka Group), CEAT Limited has signed Indian Actor Aamir Khan as its brand ambassador for 2 years. As part of an integrated marketing campaign, he will feature in 2 commercials during the on-going Indian Premier League (IPL) 2020 in Dubai to promote CEAT’s SecuraDrive, a range of mass premium tyres. CEAT has been associated with cricket since 1995 with CEAT Cricket Ratings.
