BRITISH PAINTS LAUNCHES ITS DIGITAL INITIATIVE “COLOR MENU COLOR TOUCH”
British Paints, which traces its origins back to 1919, took another step forward in empowering customers to make best informed choices before they actually initiate purchase – this is through their digital initiative“Color Menu Color Touch”.This app is available for free download on Google Play Store and Apple App Store.
Ranjit Singh, President, British Paints said, “We are delighted to take one more step forward towards getting closer to the customer, and helping them make the right choices, sitting in their own house. This app will enable the entire family to participate in the selection of colors, room by room, as also for exteriors, thus ensuring complete satisfaction with the choices made. They can then walk in to any of our Color Menu dealer counters, and just show them the selected shades from their mobile phone, and get the exact shade tone as they had decided. Not only this, the app will also share complete technical details of our brands, so that the customer is absolutely convinced regarding their selection before they venture out to buy and paint.